Training on "Educational services marketing provided by Adult Education Centres" was held on October 27th -28th 2011 in Tashkent. Its main purpose was to train specialists of Adult Education Centres (AEC) in 14 pilot colleges on organising and conducting marketing campaigns, enhance their educational services marketing skills. The training was carried out in accordance with a program developed by the Marketing Skills Development Centre.
Particular attention was paid to assessing the education market in each region where AEC are functioning. Students have become a better understanding of the educational market, its features and principles of market segmentation.
In small groups each student had the opportunity to obtain new skills of marketing analysis, developing calculation of educational services provided at a standard rate.
Participants were provided with the methodology and recommendations for the preparation of action plan on implementation of gained knowledge and skills.
General Manager of the Marketing Skills Development Centre
Mikhail Hadaev